Where this lives. Sign in and open /analytics in the app.
What it does
Analytics reports on the email sent within a chosen window: how much went out, what happened to it, and what it produced in pipeline and meetings.
Before you start
- Viewing Analytics needs the "view_analytics" permission.
- Every rate on this page describes the cohort of mail sent in the selected window, not mail that happened to arrive in it. An open or reply belongs to the send that earned it, even if it comes in days later. Pipeline is the one exception: it is always a current snapshot, and is labeled as one.
Set it up, step by step
- Open Analytics and choose a date range: "Last 7 days," "Last 30 days," or "Last 90 days."
- Read the six top-line numbers: Sent, Open rate, Reply rate, Positive replies, Bounce rate, and Unsubscribes.
- Scroll to "Sending & engagement" for a day-by-day chart on shorter ranges, or a week-by-week chart on longer ones. Bar height is sends, the darker fill is confirmed opens, and a dot marks a day that got a reply.
- Check "Reply categories" for a breakdown of every category threads landed in during the window.
- Check "Pipeline by stage" for current deal counts and value by stage. This is a live snapshot and is not limited to the date range.
- Check "Meetings" for counts by status, and "Deliverability readiness" for your latest readiness checks by outcome.
What you should see
- Sent excludes rehearsal, meaning sandbox, sends, and calls them out separately whenever any occurred in the window.
- Open rate counts confirmed human opens only. Apple Mail Privacy Protection and security-scanner prefetches are tracked as bot-only and are shown excluded, never folded into the rate.
- Reply rate counts real people who answered a message this product actually sent, counted once per person no matter how many times they wrote back, so it can never exceed 100 percent. Positive replies are shown as a count on this page; across the product, the positive rate is defined as a share of replies, not of all sends.
- Bounce rate is shown with its hard and soft split, and turns red once it passes 3 percent.
- Meetings are reported as counts by status here, not as a percentage rate.
Common problems
- A reply rate that looks too high or too low usually traces back to the cohort window: it is about mail sent in the period, not mail received in it, so a slow-to-reply cohort can still show up once you check the window again later.
- Warm-up traffic, and mail sent by another tool sharing a mailbox, never count toward Sent, Replies, or any rate here. Only mail this product's own send record shows leaving is counted, and only a reply matched to one of those sends counts as a reply.
- An out-of-office reply is never counted in Reply rate. If a campaign's reply rate looks lower than you expect, check whether you are comparing it against the Out of office folder in Inbox, which is tracked separately.
- [VERIFY: no CSV export or download control was found on the Analytics page itself in the current code. Exporting data is available on Leads, Lists, and Blocklist, but was not confirmed here.]
Related
How is the reply rate calculated?
Replies that answer one of our own sends, divided by the sends that could have produced them. Mail that arrives from another tool sharing the same mailbox is excluded, and an out-of-office message is not a reply.
Why is my open rate unreliable?
Open tracking counts a pixel load. Privacy proxies at Apple and Gmail load pixels without a human reading anything, and some clients block them entirely. Treat opens as a weak signal and judge campaigns on replies.
What is a good cold email reply rate?
Depends entirely on the list and the offer, so the useful comparison is your own trend at constant volume. A reply rate falling while volume is flat usually means placement moved to Promotions or spam before anyone noticed.
Read next
Common questions
How is the reply rate calculated?
Replies that answer one of our own sends, divided by the sends that could have produced them. Mail that arrives from another tool sharing the same mailbox is excluded, and an out-of-office message is not a reply.
Why is my open rate unreliable?
Open tracking counts a pixel load. Privacy proxies at Apple and Gmail load pixels without a human reading anything, and some clients block them entirely. Treat opens as a weak signal and judge campaigns on replies.
What is a good cold email reply rate?
Depends entirely on the list and the offer, so the useful comparison is your own trend at constant volume. A reply rate falling while volume is flat usually means placement moved to Promotions or spam before anyone noticed.
Read next
Last updated September 19, 2026. Written by the team that operates the platform.